Q: Why are you running this campaign when Dr Dickinson herself told media she wasn't offended?

A:

We spoke with Dr Dickinson before running the campaign, and she was very supportive. Although she wasn't personally offended, she has since written about what the incident highlights about sexism towards women in science, which is why we focused on that in our campaign.

Here is what Dr Dickinson says in her blog:

"It made me think about sexism in science and the conversations that I’ve had with many female colleagues about how difficult it can be to gain respect as a female scientist and how we seem to have to jump through many different hoops including how our appearance and personality affects our profile much more it would a male scientists."

http://sciblogs.co.nz/nanogirl/2014/07/17/science-sexism-and-the-media/