"There is a clear and strong trend with reduced greenhouse gas emissions in diets that contain less meat."
The global livestock industry produces more greenhouse gas emissions than all cars, planes, trains and ships combined.  Skipping meat for one day a week can reduce your annual carbon footprint by as much as not driving your car for a whole month. For example: It requires 2,500 gallons of water to produce one pound of beef. You will also also save some trees. For each hamburger that originated from animals raised on rainforest land, approximately 55 square feet of forest have been destroyed.
Take the pledge to go vegetarian or vegan once a week, every week for the rest of the year.
(Video courtesy of Frys Family: Meat Free Mondays matter)
This pledge is part of #smallactionsBIGCHANGE where we invite hundreds of Kiwis to commit to one small action throughout 2015 that when amplified by the many can create really big change. The more of us that commit to action, the more impact that action will have. We will track and measure the results to showcase the tangible, overall impact our individual actions are having.